One of the best ways to develop credibility when you are trying to sell a product as an affiliate is to have testimonials. These are statements from people who have used the product and give their feedback on the product. This can be one of the most powerful keys in getting customers to buy the product.
Positive statements from satisfied customers that are put in a sales letter help reinforce to the prospective buyer that this product is worth buying. A potential buyer feels more comfortable buying when other people recommend the product. Conversion rates increase greatly with the addition of testimonials.
People often buy on an emotional level and words of praise from satisfied customers give buyers the security they want when buying a product.
Not all testimonials are a good thing. Use testimonials that are positive and have solid content and not just a quick sentence like “A great product.” Make sure the testimonials are legitimate and never make up testimonials. This will ruin your credibility and get you in trouble. Try to use varied testimonials that give a complete viewpoint about the product and are not all the same.
So how do you get good testimonials? The best way is to ask your customers. Contact your customers and ask them for a testimonial. Most satisfied customers will be glad to give one. You can also have a questionaire asking for feedback.
You can use written or video testimonials. Video is hot now and they can be a great addition along with audio testimonials. Either is fine and both are great together.
You want testimonials to support each of your selling points. This will help reinforce your key points. Use the testimonials in the latter part of your sales letter.
Use enough testimonials to strengthen your selling points, but don’t overdo it. The potential customer will not read all the testimonials if you have too many. Have enought to give a positive viewpoint of your product. use full names with basic addresses and a picture if possible.
I can’t believe all the product launches I am seeing in the Internet marketing area. It’s a runaway train and there are lots of people making lots of money. Now there are many courses out there showing you how to do a product launch.
What is interesting is these launches are planned months ahead and slowly build up steam and interest so you will supposedly be salivating to get the product.
There is an email campaign with jv partners sending snippets(such as short videos) to their list. This keeps building till the actual time of the launch.
The big money is made with the well -known marketers who have a lot of connections and partners to help sell their product. The partners try to get their list to buy the product from them by offering them special bonuses to buy from them.
Sadly, the average Joe who doesn’t have the connections, can’t make the big splash of the “connected” marketers and therefore won’t see the big money.
But, it can still be a viable tool to get your product out there and make some quick money in a short period of time.
That being said, I am getting tired of seeing these launches coming out of the woodwork. Give me a break!
Success with marketing your website and product all depends on customers taking the step of buying your product. There are many key marketing points you need to know but if you don’t have that call to action, it doesn’t matter how good your sales letter or product is. There are lots of great sites out there but they are missing the boat with a weak call to action.
What is the purpose of your site? Are you selling a physical product, an ebook or a newsletter? Make sure you lead your potential customers to the action you want them to take. Review your site and have other people review it also to see if it makes them want to take the next step.
You need to lead your visitor to the final step with good content, creating a need that your product can fill and the being straightforward with them about “clicking here” to get your product.
You should have some emotionally appealing advantage to your call to action. Convince them your product will solve their problem or need and that now is the time to take action. Build up their interest with a special bonus if they purchase right now. You could also add a time limit on how long the product will be available with your special bonus.
Don’t take it for granted that your visitor will know they need to make a purchase. You need to lead them and be direct telling them to “click here” because if you don’t direct them, you will probably lose the visitor and many more sales.
I have made many marketing mistakes in my Internet marketing ventures, and getting your website right is vital. There are several key points you need to address to have a site that is bringing in the cold cash. The first thing people will see when they visit your site is your headline. It is the key element of your site. It will decide whether a visitor will stick around and see what you have to offer or just leave. Your headline needs to be concise and to the point and grab the attention of the visitor. It should be yelling out your key point. It should be a large font size and bold lettering.
There should be a eye catching image that relates to your product. Don’t cut corners with a cheap image, but instead get a quality image that makes the site look professional. Bad images will lose a lot of potential customers and cost you money.
You need a solid opt-in offer to get your customer’s name and email address. You must offer your customer a free gift such as a free report or ebook. Everyone likes something that is free this will get your foot in the door and help you build a relationship with the visitor. Once you have their name and email address you can continue to send them emails with new info and offers through an autoresponder series.
Testimonials are a great way to increase your credibility with the visitors. You should have the name and picture of the person giving a testimonial. Have the person use his own words in describing why he likes the product. Adding audio of the person is a plus and can really make a difference.
You need an about us page that tells who you are and a physical address. A picture of you and your business makes it more personal and can help build trust that you are not some fly by night outfit.
Include a frequently asked questions(faq) page that can quickly answer questions your visitors might have. If your visitors don’t have do a lot of work to get the answers to their questions, you have a better chance of keeping theim on your site and making a sale.
Remember, all these factors will increase your chances for success and more sales.
When you started your Internet marketingjourney you did your research, found a special niche, got up your website and now you’re waiting for all that traffic. One of the key ways to get that traffic is through backlinks. So what are backlinks? They are incoming links from another website to a website or page on that website. The number of backlinks pointing to a website will help determine the ranking of the website. The more backlinks the better as long as they are quality links and relevant to the site. The number of backlinks is very important when you are doing SEO(search engine optimization).
The websites at the top of google for a certain keyword will usually have a large number of backlinks that helped them get to the top of the ranking. And the links will be relevant to the site. Google does not like links to sites that aren’t relevant to that site. This can hurt your ranking. Another bad idea is reciprocal linking in which one site links to another and vice versa. This was quite popular for awhile but google has frowned on this practice when excessive. They realized sites were doing it just to get more links and not about relevancy and quality.
When you are building your backlinks, yo should keep track of your backlinks and know who is linking to you. Are your links just to your homepage or to different pages? It is better to have links to many pages on your site as this will show google relevancy in many pages on your site.
When your links are in anchor text then this will greatly enhance your chances of increased ranking. Anchor text is having key word hyperlinked instead of words like click here or your site url. If your site is on bird food then use those words or related words for your link.
Backlinks are vital to your success and you need to add as many quality links as possible so people will know you are there. It is a slow process but be persistent and it will pay off.
