Success with marketing your website and product all depends on customers taking the step of buying your product. There are many key marketing points you need to know but if you don’t have that call to action, it doesn’t matter how good your sales letter or product is. There are lots of great sites out there but they are missing the boat with a weak call to action.
What is the purpose of your site? Are you selling a physical product, an ebook or a newsletter? Make sure you lead your potential customers to the action you want them to take. Review your site and have other people review it also to see if it makes them want to take the next step.
You need to lead your visitor to the final step with good content, creating a need that your product can fill and the being straightforward with them about “clicking here” to get your product.
You should have some emotionally appealing advantage to your call to action. Convince them your product will solve their problem or need and that now is the time to take action. Build up their interest with a special bonus if they purchase right now. You could also add a time limit on how long the product will be available with your special bonus.
Don’t take it for granted that your visitor will know they need to make a purchase. You need to lead them and be direct telling them to “click here” because if you don’t direct them, you will probably lose the visitor and many more sales.
I have made many marketing mistakes in my Internet marketing ventures, and getting your website right is vital. There are several key points you need to address to have a site that is bringing in the cold cash. The first thing people will see when they visit your site is your headline. It is the key element of your site. It will decide whether a visitor will stick around and see what you have to offer or just leave. Your headline needs to be concise and to the point and grab the attention of the visitor. It should be yelling out your key point. It should be a large font size and bold lettering.
There should be a eye catching image that relates to your product. Don’t cut corners with a cheap image, but instead get a quality image that makes the site look professional. Bad images will lose a lot of potential customers and cost you money.
You need a solid opt-in offer to get your customer’s name and email address. You must offer your customer a free gift such as a free report or ebook. Everyone likes something that is free this will get your foot in the door and help you build a relationship with the visitor. Once you have their name and email address you can continue to send them emails with new info and offers through an autoresponder series.
Testimonials are a great way to increase your credibility with the visitors. You should have the name and picture of the person giving a testimonial. Have the person use his own words in describing why he likes the product. Adding audio of the person is a plus and can really make a difference.
You need an about us page that tells who you are and a physical address. A picture of you and your business makes it more personal and can help build trust that you are not some fly by night outfit.
Include a frequently asked questions(faq) page that can quickly answer questions your visitors might have. If your visitors don’t have do a lot of work to get the answers to their questions, you have a better chance of keeping theim on your site and making a sale.
Remember, all these factors will increase your chances for success and more sales.
