Promoting One or Many Products
One of the questions that doesn’t have a simple answer is how many products to promote. Obviously, with more products you will generate interest for more people who are looking to solve different needs. But, then again, when you key on one product, you can zero in on all the good points of the product and do a better job of promoting the product.
When you are looking for a specific product, you don’t really want to see a site that is promoting everything under the sun. Kind of a shotgun effect. You are looking for one specific thing and everything else is annoying. The customer gets distracted and looks elsewhere. When you read one of those long sales letters, they are promoting one product and they make sure they give a complete description of the product. If I am promoting a product that I think could be a great money maker, I am going to key on that product and give all the information possible to attract potential customers. I don’t want to lose customers by giving a snippet of information on my key product and turn around and talk about another product. You don’t come across as being passionate about one specific product. You are just trying to make a sale.
On the other hand, you can promote different products and be successful if all the products are in the same field. Many e-commerce sites use this principal such as a golf site that promotes golf accessories. The key is make sure the products you are promoting are related.
So it is really up to you want you want to promote and how many different products. If it is a large ticket item, it might be better to key on that one product and cover all aspects of the product. You can use other lesser products as an up sell. If you have several products that are similar then you could promote them, but make sure there is a relationship and are in the same category. If you do have several products, you still must do a good job of promoting each product or you will lose a potential customer.
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