Key Points to Know for Marketing Website
I have made many marketing mistakes in my Internet marketing ventures, and getting your website right is vital. There are several key points you need to address to have a site that is bringing in the cold cash. The first thing people will see when they visit your site is your headline. It is the key element of your site. It will decide whether a visitor will stick around and see what you have to offer or just leave. Your headline needs to be concise and to the point and grab the attention of the visitor. It should be yelling out your key point. It should be a large font size and bold lettering.
There should be a eye catching image that relates to your product. Don’t cut corners with a cheap image, but instead get a quality image that makes the site look professional. Bad images will lose a lot of potential customers and cost you money.
You need a solid opt-in offer to get your customer’s name and email address. You must offer your customer a free gift such as a free report or ebook. Everyone likes something that is free this will get your foot in the door and help you build a relationship with the visitor. Once you have their name and email address you can continue to send them emails with new info and offers through an autoresponder series.
Testimonials are a great way to increase your credibility with the visitors. You should have the name and picture of the person giving a testimonial. Have the person use his own words in describing why he likes the product. Adding audio of the person is a plus and can really make a difference.
You need an about us page that tells who you are and a physical address. A picture of you and your business makes it more personal and can help build trust that you are not some fly by night outfit.
Include a frequently asked questions(faq) page that can quickly answer questions your visitors might have. If your visitors don’t have do a lot of work to get the answers to their questions, you have a better chance of keeping theim on your site and making a sale.
Remember, all these factors will increase your chances for success and more sales.
Making Money? Check Your Call to Action
I agree with your points. I would like to know how to get an opt-in offer to capture names and email addresses. I don’t have anything to entice them with.
Comment by Randy — February 20, 2009 @ 3:24 pm
[...] and product all depends on customers taking the step of buying your product. There are many key marketing points you need to know but if you don’t have that call to action, it doesn’t matter how good [...]
Pingback by Making Money? Check Your Call to Action | Internet Marketing With Joe — March 9, 2009 @ 1:43 am