The Key to Credibility in Selling Affiliate Products
One of the best ways to develop credibility when you are trying to sell a product as an affiliate is to have testimonials. These are statements from people who have used the product and give their feedback on the product. This can be one of the most powerful keys in getting customers to buy the product.
Positive statements from satisfied customers that are put in a sales letter help reinforce to the prospective buyer that this product is worth buying. A potential buyer feels more comfortable buying when other people recommend the product. Conversion rates increase greatly with the addition of testimonials.
People often buy on an emotional level and words of praise from satisfied customers give buyers the security they want when buying a product.
Not all testimonials are a good thing. Use testimonials that are positive and have solid content and not just a quick sentence like “A great product.” Make sure the testimonials are legitimate and never make up testimonials. This will ruin your credibility and get you in trouble. Try to use varied testimonials that give a complete viewpoint about the product and are not all the same.
So how do you get good testimonials? The best way is to ask your customers. Contact your customers and ask them for a testimonial. Most satisfied customers will be glad to give one. You can also have a questionaire asking for feedback.
You can use written or video testimonials. Video is hot now and they can be a great addition along with audio testimonials. Either is fine and both are great together.
You want testimonials to support each of your selling points. This will help reinforce your key points. Use the testimonials in the latter part of your sales letter.
Use enough testimonials to strengthen your selling points, but don’t overdo it. The potential customer will not read all the testimonials if you have too many. Have enought to give a positive viewpoint of your product. use full names with basic addresses and a picture if possible.
I know the power of testimonials and they really do make a difference. I did notice there is a crackdown on bogus testimonials.
Comment by Tracy — January 7, 2010 @ 10:39 am
Nice post. I want to learn more about them but am just starting out and don’t have a product.
Comment by Ron T — January 19, 2010 @ 5:16 pm
The power of affirmation from real people enjoying your product cannot be understated. In the sometimes confusing world of e-commerce, people need positive and negative affirmation to feel sufficiently comfortable in monetary transactions. Very nice and informative piece!
Comment by Blair J — January 24, 2010 @ 5:31 pm
There are new rules about using testimonials on your site and it diminishes some of the power of them.
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