I can’t believe all the product launches I am seeing in the Internet marketing area. It’s a runaway train and there are lots of people making lots of money. Now there are many courses out there showing you how to do a product launch.
What is interesting is these launches are planned months ahead and slowly build up steam and interest so you will supposedly be salivating to get the product.
There is an email campaign with jv partners sending snippets(such as short videos) to their list. This keeps building till the actual time of the launch.
The big money is made with the well -known marketers who have a lot of connections and partners to help sell their product. The partners try to get their list to buy the product from them by offering them special bonuses to buy from them.
Sadly, the average Joe who doesn’t have the connections, can’t make the big splash of the “connected” marketers and therefore won’t see the big money.
But, it can still be a viable tool to get your product out there and make some quick money in a short period of time.
That being said, I am getting tired of seeing these launches coming out of the woodwork. Give me a break!
Success with marketing your website and product all depends on customers taking the step of buying your product. There are many key marketing points you need to know but if you don’t have that call to action, it doesn’t matter how good your sales letter or product is. There are lots of great sites out there but they are missing the boat with a weak call to action.
What is the purpose of your site? Are you selling a physical product, an ebook or a newsletter? Make sure you lead your potential customers to the action you want them to take. Review your site and have other people review it also to see if it makes them want to take the next step.
You need to lead your visitor to the final step with good content, creating a need that your product can fill and the being straightforward with them about “clicking here” to get your product.
You should have some emotionally appealing advantage to your call to action. Convince them your product will solve their problem or need and that now is the time to take action. Build up their interest with a special bonus if they purchase right now. You could also add a time limit on how long the product will be available with your special bonus.
Don’t take it for granted that your visitor will know they need to make a purchase. You need to lead them and be direct telling them to “click here” because if you don’t direct them, you will probably lose the visitor and many more sales.
I have made many marketing mistakes in my Internet marketing ventures, and getting your website right is vital. There are several key points you need to address to have a site that is bringing in the cold cash. The first thing people will see when they visit your site is your headline. It is the key element of your site. It will decide whether a visitor will stick around and see what you have to offer or just leave. Your headline needs to be concise and to the point and grab the attention of the visitor. It should be yelling out your key point. It should be a large font size and bold lettering.
There should be a eye catching image that relates to your product. Don’t cut corners with a cheap image, but instead get a quality image that makes the site look professional. Bad images will lose a lot of potential customers and cost you money.
You need a solid opt-in offer to get your customer’s name and email address. You must offer your customer a free gift such as a free report or ebook. Everyone likes something that is free this will get your foot in the door and help you build a relationship with the visitor. Once you have their name and email address you can continue to send them emails with new info and offers through an autoresponder series.
Testimonials are a great way to increase your credibility with the visitors. You should have the name and picture of the person giving a testimonial. Have the person use his own words in describing why he likes the product. Adding audio of the person is a plus and can really make a difference.
You need an about us page that tells who you are and a physical address. A picture of you and your business makes it more personal and can help build trust that you are not some fly by night outfit.
Include a frequently asked questions(faq) page that can quickly answer questions your visitors might have. If your visitors don’t have do a lot of work to get the answers to their questions, you have a better chance of keeping theim on your site and making a sale.
Remember, all these factors will increase your chances for success and more sales.
One of the biggest problems for new Internet marketers is when they put up a website with too many bells and whistles and not enough common sense. Most people starting out have the mindset that bigger is better. Well, that is not really the case when it comes to web design. You want people to come to your site, stay there for awhile and hopefully buy something.
One of the keys to having a good website is to try and keep it simple. Don’t try and overwhelm your customers with lots of visual distractions. You want a site that is user friendly and basically satisfies the needs of the customers. As long as you deliver on what they want, they will stay on your site and possibly purchase something. If you have too many graphics and gimmicks, your potential customers will probably look elsewhere. Your selling point should be the solid content relating to their need. That’s what will keep your customers.
Another problem is having a site that is too large. If your site is too large, a lot of potential customers might not stay if it takes to long to open your site. Too many pages can be confusing for visitors and a confused visitor is a visitor who leaves quickly. Try a reduce your number of files and graphics. Studies show that the more clicks a visitor has to make, the quicker they will leave.
Make sure your site is easy to navigate and have your important content readily accessible for your visitors. If you don’t think you are doing a good job on your website design, then have a professional design it. It is not necessary but can save you some hassles and lost visitors.
You have about ten seconds to get a customer interested in your site and you better have it organized with your important content up front to catch the visitor’s interest. KISS(keep it simple stupid) should be your mantra and that will go a long way in having a successful site.
When you start your internet marketing journey, one of the key factors is getting a good domain name. Once you have figured out your product, you need to get a domain name that is related to that product. This will help you in getting better ranking in the search engines and people will find it easier to remember your site if the name is connected to the product.
One tricky point is should you get your domain name from the company that will be hosting your site. There is the advantage of not messing with two different companies but sometimes it can be a pain in the butt when you want to switch hosting companies. You have to decide what is best for you.
Don’t spend a lot of money of a domain name. The prices vary with all the domain companies but you should not pay over $10 for a domain name. I have used Ipower in the past but have had many problems with them and have switched to GoDaddy for most of them. Review all of them for yourself and check some forums if there have been complaints about any of them.
Some basic points you should keep in mind when getting your domain name: keep the name short, make sure it is easy to spell and remember, don’t use a hyphen in the name, use a dot com with your name, and maybe register similar spellings of the name so more people will find your site.
Getting a domain name is an important start of your business and you want to make sure you get it right to help in the success of your site.
