One of the biggest problems for new Internet marketers is when they put up a website with too many bells and whistles and not enough common sense. Most people starting out have the mindset that bigger is better. Well, that is not really the case when it comes to web design. You want people to come to your site, stay there for awhile and hopefully buy something.
One of the keys to having a good website is to try and keep it simple. Don’t try and overwhelm your customers with lots of visual distractions. You want a site that is user friendly and basically satisfies the needs of the customers. As long as you deliver on what they want, they will stay on your site and possibly purchase something. If you have too many graphics and gimmicks, your potential customers will probably look elsewhere. Your selling point should be the solid content relating to their need. That’s what will keep your customers.
Another problem is having a site that is too large. If your site is too large, a lot of potential customers might not stay if it takes to long to open your site. Too many pages can be confusing for visitors and a confused visitor is a visitor who leaves quickly. Try a reduce your number of files and graphics. Studies show that the more clicks a visitor has to make, the quicker they will leave.
Make sure your site is easy to navigate and have your important content readily accessible for your visitors. If you don’t think you are doing a good job on your website design, then have a professional design it. It is not necessary but can save you some hassles and lost visitors.
You have about ten seconds to get a customer interested in your site and you better have it organized with your important content up front to catch the visitor’s interest. KISS(keep it simple stupid) should be your mantra and that will go a long way in having a successful site.
When you start your internet marketing journey, one of the key factors is getting a good domain name. Once you have figured out your product, you need to get a domain name that is related to that product. This will help you in getting better ranking in the search engines and people will find it easier to remember your site if the name is connected to the product.
One tricky point is should you get your domain name from the company that will be hosting your site. There is the advantage of not messing with two different companies but sometimes it can be a pain in the butt when you want to switch hosting companies. You have to decide what is best for you.
Don’t spend a lot of money of a domain name. The prices vary with all the domain companies but you should not pay over $10 for a domain name. I have used Ipower in the past but have had many problems with them and have switched to GoDaddy for most of them. Review all of them for yourself and check some forums if there have been complaints about any of them.
Some basic points you should keep in mind when getting your domain name: keep the name short, make sure it is easy to spell and remember, don’t use a hyphen in the name, use a dot com with your name, and maybe register similar spellings of the name so more people will find your site.
Getting a domain name is an important start of your business and you want to make sure you get it right to help in the success of your site.
So you are trying to figure another way to make some money with internet marketing. One you might not have thought of is selling space on your website to advertisers. This option can bring you in some consistent money and not require a lot of work from you.
If you want to take this route you need an online and offline media kit. With this media kit you will basically selling your site to advertisers. You need to explain the advantages of your site and why advertisers should advertise on your site. List all the information about your site and all the data related to your site. Why should an advertiser place an ad or your site?
You must have data on the amount of traffic you get at your site – what are the demographics – age group of visitors, sex, income, how many repeat visitors, and location of visitors. The more data you can display, the better the odds that the advertisers will go with you if your site fits their product and customer profile.
You can deal directly with advertisers or use a company that will do it for you. If you use a company to help you, it will cut into your profits but will save you a lot of time.
What price are you going to charge? You need to do your research to see what the competitive rates are for your field.
Getting going on this project is daunting, but once you have your ads, it is a nice side income with not a lot of upkeep.
