Internet Marketing With Joe

One of the biggest problems for new Internet marketers is when they put up a website with too many bells and whistles and not enough common sense.  Most people starting out have the mindset that bigger is better.  Well, that is not really the case when it comes to web design.  You want people to come to your site, stay there for awhile and hopefully buy something. 

One of the keys to having a good website is to try and keep it simple.  Don’t try and overwhelm your customers with lots of visual distractions.  You want a site that is user friendly and basically satisfies the needs of the customers.  As long as you deliver on what they want, they will stay on your site and possibly purchase something.  If you have too many graphics and gimmicks, your potential customers will probably look elsewhere.  Your selling point should be the solid content relating to their need.  That’s what will keep your customers. 

Another problem is having a site that is too large.  If your site is too large, a lot of potential customers might not stay if it takes to long to open your site.  Too many pages can be confusing for visitors and a confused visitor is a visitor who leaves quickly.  Try a reduce your number of files and graphics.  Studies show that the more clicks a visitor has to make, the quicker they will leave. 

Make sure your site is easy to navigate and have your important content readily accessible for your visitors.  If you don’t think you are doing a good job on your website design, then have a professional design it.  It is not necessary but can save you some hassles and lost visitors. 

You have about ten seconds to get a customer interested in your site and you better have it organized with your important content up front to catch the visitor’s interest.  KISS(keep it simple stupid) should be your mantra and that will go a long way in having a successful site.