Internet Marketing With Joe

I have made many marketing mistakes in my Internet marketing ventures, and getting your website right is vital.   There are several key points you need to address to have a site that is bringing in the cold cash.  The first thing people will see when they visit your site is your headline.  It is the key element of your site.  It will decide whether a visitor will stick around and see what you have to offer or just leave.  Your headline needs to be concise and to the point and grab the attention of the visitor.  It should be yelling out your key point.   It should be a large font size and bold lettering. 

There should be a eye catching image that relates to your product.  Don’t cut corners with a cheap image, but instead get a quality image that makes the site look professional.  Bad images will lose a lot of potential customers and cost you money.

You need a solid opt-in offer to get your customer’s name and email address.  You must offer your customer a free gift such as a free report or ebook.  Everyone likes something that is free this will get your foot in the door and help you build a relationship with the visitor.  Once you have their name and email address you can continue to send them emails with new info and offers through an autoresponder series. 

Testimonials are a great way to increase your credibility with the visitors.  You should have the name and picture of the person giving a testimonial.  Have the person use his own words in describing why he likes the product.   Adding audio of the person is a plus and can really make a difference. 

You need an about us page that tells who you are and a physical address.  A picture of you and your business makes it more personal and can help build trust that you are not some fly by night outfit. 

Include a frequently asked questions(faq) page that can quickly answer questions your visitors might have.  If your visitors don’t have do a lot of work to get the answers to their questions, you have a better chance of keeping theim on your site and making a sale. 

Remember, all these factors will increase your chances for success and more sales.

When you started your Internet marketing journey you did your research, found a special niche, got up your website and now you’re waiting for all that traffic.  One of the key ways to get that traffic is through backlinks.   So what are backlinks?  They are incoming links from another website to a website or page on that website.  The number of backlinks pointing to a website will help determine the ranking of the website.   The more backlinks the better as long as they are quality links and relevant to the site.  The number of backlinks is very important when you are doing SEO(search engine optimization).

The websites at the top of google for a certain keyword will usually have a large number of backlinks that helped them get to the top of the ranking.  And the links will be relevant to the site.  Google does not like links to sites that aren’t relevant to that site.  This can hurt your ranking.  Another bad idea is reciprocal linking in which one site links to another and vice versa.  This was quite popular for awhile but google has frowned on this practice when excessive.  They realized sites were doing it just to get more links and not about relevancy and quality. 

When you are building your backlinks, yo should keep track of your backlinks and know who is linking to you.  Are your links just to your homepage or to different pages?  It is better to have links to many pages on your site as this will show google relevancy in many pages on your site. 

When your links are in anchor text then this will greatly enhance your chances of increased ranking.  Anchor text is having key word hyperlinked instead of words like click here or your site url.  If your site is on bird food then use those words or related words for your link. 

Backlinks are vital to your success and you need to add as many quality links as possible so people will know you are there.  It is a slow process but be persistent and it will pay off.